/identity /packaging
La Leccia
Frantoio Monocultivar Biologico
CLIENT
Since the 70s Fattoria La Leccia belongs to the Bagnoli family both as a welcoming retreat for all its members and a precious agricultural reality. Placed on the peak on Val di Botte hills, there you can really feel the Tuscan and Chianti nature. The farm respects the surrounding native land through fundamental choices such as organic certification, beekeeping and the care of the forest part of the property, essential elements for biodiversity.
ASSIGNMENT
The required task was to create a sophisticated and simple identity that reflected and enhanced the research, the cultivation and the creation of a monocultivar olive oil. The oil from Fattoria La Leccia is a tasteful product, obtained from 100% olives from the native land with a certified organic regime.
SOLUTION
We represent the Farm respectful and natural approach through an image able to combine simplicity, elegance and originality. The starting point was the particular bottle shape where we decided to apply a sort of figurative but abstract label with the strength of a storytelling. The classic values of the Extra Virgin Oil and the new bio cultivation techniques used today come out through the exploded copy, the natural olive green background and the cut olive shape moved above the label as an elevation of the product itself. The final touch of the red label on the cap with the production year confers sophistication upon the product.
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Executive Creative Director: Davide Mosconi
Designer: Marta Bartalucci
3d Artist: Gabriel Cellini
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YEAR / 2021
